JA Alternatives was founded nearly 30 years ago by Jane Genesi. The first J.A. Alternatives location was opened in River Edge NJ and today there is a total of 7 locations throughout New York, New Jersey, and Florida. Through the years Jane Genesi has remained dedicated to bringing the most advanced hair replacement technology and products to her clients. Jane realized early on the need to distinguish JA Alternatives from other hair replacement studios by continually providing an experience and product like no other in the industry. She is responsible for giving JAA a commitment to constantly moving forward and never accepting the status quo.